Stuff-Fix

Air Freshener

Stuff-Fix

Air Freshener

Stuff-Fix

Air Freshener

Stuff-Fix

Air Freshener

Inspired by a childhood raised on infomercials and advertising that showed stereotypical ideas of women and solutions for housewives, yet bordering on the fourth wave of feminism, we created a subversive infomercial. The fictional product Stuff-Fix Air Freshener, inspired by a plethora of fantastic albeit mostly useless solutions to non-existent problems, promises to fix the stuffy smell of structural disparities.

The film's glamorous, outlandish and campy visuals are both an ode to and a critique of the infomercial. The set in all its plastic and plaster glory is reminiscent of fantastic studio designs while the styling celebrates the beautiful cast. 

Year: 2021

Client: Personal

Words: Johanna Rüdinger

Direction: Savio Debernardis

Creative & Art Direction, Set Design & Production: Johanna Rüdinger & Savio Debernardis

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